Choose Sarcasm is a Māori inspired comfort clothing brand based here in Ōtautahi. I've worked with the Choose Sarcasm family on a number projects but some of my favourite work has been illustrating graphics for their tees and hoodies. Their sense of humour is exactly what you'd expect and they come to me with their great ideas and a rough vision for what they want it to look like. From there it's up to me to design something that fits.

It's always a fun and collaborative effort working with Luke and Taylor and the end results speak for themselves. I'd recommend looking them up on Instagram if you're looking for some daily deadpan humour in your life!.