
I’m Simon, a screen printer and designer based in Ōtautahi, NZ.
I’ve been working in print and design for over a decade but I first got interested in screen printing while working for a local printer. I was fascinated by the process of taking artwork from a screen to a finished print. I loved it, and wanted to bring that hands-on process into my own design work.
I love making things that exist in the real world, and the way a T-shirt or print can become part of someone’s life. Good merchandise can remind you of a great memory, connect you to a brand you love, or help you show the world what you’re into. I get a real buzz out of working with people who are excited about what they do and helping bring their ideas to life.
I grew up in Christchurch and love living here. We’ve got the outdoors on our doorstep, and a city full of people doing interesting things. There’s a lot of good stuff happening here, and it’s cool to be a small part of it.
Most people come to me with a starting point of some kind. Often it's just an idea or something they’ve seen and liked. From there, I help shape it, refine it, and figure out how to make it work as merch.
I’m happy getting into the details, asking questions, and offering opinions where it’s helpful. The goal is always the same: take a good idea and make it great without overcomplicating things.
You know your brand and your customers better than I do. Plus it matters that you genuinely like the final product. My role is to bring an outside perspective, along with my experience in merch and design. Work through ideas together until they feel right.
Before anything gets made, it’s worth being clear on what you want to achieve. You’re making an investment, and that might mean selling merch, building awareness, or giving people a better reason to connect with your brand. A bit of thinking up front usually leads to better outcomes all round.
This stuff is fun. We get to make something interesting together and watch it come to life. Even after all these years, I still love the moment when a design becomes a physical product. And your customers can tell when you’re genuinely stoked on your merch. Enthusiasm has a way of carrying through.