A friend of mine at SAR reached out asking to collaborate on a fundraising beer with Canyon Brewing in Queenstown. Raising money for their Avalanche Dog division, helping trapped skiers, snowboarders and mountaineers in the NZ mountains.

I collaborated with SAR and Canyon Brewing to generate some fun ideas and presented them with 3 concepts for what the beer tap label could look like. Landing on a great concept of the rescue dog searching for a beer can hidden in the snow. I loved how this one turned out and for a great cause!